How do you take your coffee? Cream, sugar, or tequila??

That’s right you all, there’s a new sheriff in town when it comes to how to liven up your coffee in the morning! So as you all are very well aware, you know how much we love to talk about our award winning tequilas. And why not? It’s hard not to brag when your signature products have all won gold and silver in international spirits competitions! But, we also need to admit we have been a bit remiss about another fantastic Señor Rio product, and that is our Cafe Elegancia! If you’ve had it, you know exactly what we’re talking about in terms of how good it is, and if you haven’t, well it’s time to prepare your mind for some morning razzle dazzle, because our Elegancia has been labeled “addiction in a bottle” by many of our fans alike. So, without further ado, here’s a little bit about our Cafe Elegancia, and why you’re going to absolutely love it!

Coffee, cane sugar….and tequila?

You got it! The three main ingredients in our Cafe Elegancia are just that, arabica bean coffee, pure cane sugar, and a good bit of our blanco tequila. When we put all three of these ingredients together, they pair up beautifully to make one of the best cordials on the market today. Another special aspect about our Elegancia isn’t so much what’s in it, as opposed to what isn’t in it! Think about it, oftentimes when you go down the cordial aisle of a Total Wine & More store, you see plenty of cream based cordial products. Don’t’ get us wrong, they’re great products in their own right, however because our Cafe Elegancia is not cream based, it’s perfectly drinkable for all you out there who may have some lactose issues, and it also will last longer than your standard cream based cordial! Also, you don’t have to refrigerate it if you don’t like to, however there’s nothing wrong with drinking it cold either.

Speaking of, how do you take it?

Any which way you like! If you are of the traditional mindset, you may like a small glass after a big meal like Thanksgiving or Christmas. However, if you’re the more adventurous type, we’ve had people say they like to chill and put it on a nice bowl of ice cream. Recently, a chef in the Houston area said he was going to use it in his next french toast recipe! Or, if you just feel like you need an extra jolt to that cup of coffee in the morning, it does contain caffeine, so we won’t judge, feel free to liven it up with some of our Cafe Elegancia which is only 18% alcohol!

Take your cordial game to the next level!

Apart from taking it neat or in your coffee, think about the cocktails you’ll be able to craft! Of course you know we’re going to have a few recipes of our own, which you can visit here on our website, but as usual, feel free to get creative! Irish coffee, B-52, Black Russian, all of these are great starters, but nothing says mixology like getting creative and whipping up your own take on a great product that is the perfect blend of sweet and sippability. So to all of our great family, friends, and fans out there, next time you’re looking to craft something new, reach for our Cafe Elegancia and see how you prefer to take your “addiction in a bottle.” Salud!

*Thirsty for more info about Señor Rio and other tequila news? Sign up for our exclusive newsletter here, or visit us directly at

This Super Bowl Sunday, score big with your favorite tequila!

Alright you all, we hope you had your fun with dry January, because it’s time to get serious for the big game! That’s right, we know you are already aware the Super Bowl is one of the most-watched sporting events in the world, drawing in millions of viewers each year. It’s a time for friends and family to come together, eat great food, and enjoy some of the best commercials of the year. But what about the drinks? The Super Bowl is known for the parties and, for many people, that means grabbing a beer and cheering for whichever team they dislike the least, unless of course you’re from Philadelphia or Kansas City, in which case Congrats! But what if we told you that there is another drink that pairs perfectly with the Super Bowl? Tequila! Ok, you knew where we were going with that, but seriously, with the endless options available to you, there’s no reason NOT to have your collection of Señor Rio tequilas ready for the big game, so here are some ideas to help you get in the spirit for Super Bowl Sunday!

Kickoff with some great Blanco ideas!

Whichever team you’re cheering for, you may want to start with a blanco tequila, and yes our Señor Rio blanco. It’s crisp and clean with the lowland agave spice that we’re known for and can add a touch of excitement to any Super Bowl celebration. A classic blanco margarita, made with tequila, fresh lime juice, and a touch of orange liqueur, is a fan-favorite that pairs perfectly with well known Super Bowl snacks like nachos and jalapeño poppers. Another popular option is our Senor Rio spritzer, which is Fresca and our blanco served cold and provides a light and refreshing alternative to beer and is a perfect pairing for lighter fare like veggie trays and fruit platters. If you’re into betting but don’t want to lose any money, you can also try a spicy blanco tequila shot any time you lose the lead or guess the score wrong. Try it with a squeeze of lime and a sprinkle of chili powder, for a fun and energetic addition to the game. No, you’re not hearing us wrong, this is one of the few days we’re going to permit taking shots of our award winning blanco!

Reposado to the rescue!

Found yourself in a hole after the first few quarters of action? Try and rebound with our reposado, with its smooth yet elegant aged flavor, it offers a range of delicious drink options for the Super Bowl. Just like the coach who needs to find some options after his game plan has gone down the tubes, call an audible with a Paloma. Muddle a slice of orange, lime and grapefruit with our amazing reposado, add ice then top off with grapefruit juice or squirt.You won’t be disappointed. Or if mixing isn’t your thing  better yet sip the reposado expression neat with sliced oranges sprinkled with cinnamon.

Pulled off the miracle? Grab yourself that añejo sir or madam.

Thought there was no way you were coming back from that two touchdown hole, and now you’re on top of the world? There’s only one way to celebrate, and that’s with our own champion, the añejo! Now, you’ve already had a few recipe suggestions, and once you buy our tequila we can’t tell you what to do with it, but in our opinion, there’s only one way to celebrate a win with an añejo, and that’s neat or on the rocks with a cigar! The elegant and complex flavors of our añejo, with its notes of vanilla, caramel, and oak, pair perfectly with the rich and smoky flavors of a premium cigar. The combination of the two creates a harmonious and sophisticated experience that is, in our opinion, the only true way to celebrate winning the big game! And, one last thing! Before you head out, just remember like we told you all before new years, please celebrate responsibly, make sure you have a ride to get home, and as always, Salud to you and yours! 

*Thirsty for more info about Señor Rio and other tequila news? Sign up for our exclusive newsletter here, or visit us directly at

Ring in 2023 with a bang….and some tequila!

Happy New Year everybody! Ok, so this may sound like a cliche, but did it not feel like that year just flew by?? Seriously, we know there’s no way to gauge how fast it “feels” like a year goes, but man did 2022 just go by! We’ve all got a lot going on, but it seems summer came and went, Halloween was a blast, and next thing you know we’re ringing in yet another new year! Well, you know what they say, time flies when you’re having fun, and what more fun is there than enjoying tequila throughout the year with all of the new memories we just made? Well, as we say goodbye to a great 2022, and hello to a hopeful and prosperous 2023, here’s a few things to keep in mind as we celebrate the New Year!

Celebrate safely, and celebrate in style!

Whether you plan on heading out for a big bash downtown, complete with formal attire to watch the ball drop with 300 of your newest friends, or you choose just to stay in the comfort of your own home, there’s no wrong way to ring in the new year as long as you do it safely! Plan those trips, have a backup plan ready (because nobody likes that one angry guy at the New Years party), and get ready for some amazing cocktails! Now, you know how we feel about enjoying tequila, so here are some amazing cocktails made with our amazing Señor Rio tequila that we think will wow this New Years:

Need something elegant and delicious? The timeless spritzer is your guy!

Maybe you need a little pick me up after all that food? Give the matador a try! 

Hurting a little the morning after? A bloody maria will help you up off the floor!

We love our loyal fan base… A BIG Thank you!!!

Ok, so we don’t mean to get all sentimental on you, but let’s be honest, we wouldn’t be here without you, our loyal fan base! So seriously, take care of yourself this New Years eve! Be safe planning whatever events you may have going on, always make sure you have reliable transportation so you get home safe, and keep focus on your mental as well as physical well being. Sure, if you want to set some new resolutions this year, go for it! But just remember, stress can be a huge factor this time of year, so just make sure you’re taking the time to keep your health a top priority, we want to see you at our holiday parties for years to come!

Salud! And not just to your drink, but to you and a happy 2023!

Wow, did we really just type out the number 2023?? Yes, yes we did, and we want to make sure that this new year is every bit as good as the last, and if it wasn’t the best year for you, let’s make it a better one! So yes, keep drinking that award winning tequila, but maybe try some new recipes, book that trip to our distillery in Jalisco (come on, you know you’ve been wanting to), and celebrate the beginning of a new year and all the possibilities it brings! So grab your glasses, pour some of that amazing tequila in there, and toast to yourselves and your loved ones as we usher in a new year together! Salud! 

*Thirsty for more info about Señor Rio and other tequila news? Sign up for our exclusive newsletter here, or visit us directly at

Tis the Season…for Tequila!

The Holiday season is in full swing over here at Señor Rio tequila, and we hope you’re getting in the spirit too! Hopefully it’s cooling off where you are and you have started your holiday shopping  for that special someone while enjoying the festive atmosphere of everyone preparing to get together. Well, we don’t think we have to remind you, but tequila makes a wonderful gift this time of year for that friend or family member of yours who fancies themselves a spirits aficionado. As the fastest growing spirit in America, can anyone really call themselves an expert if they don’t have an ultra premium bottle of tequila in their repertoire?? Well, just in case that certain someone needs a little nudge, here are a few reasons why tequila makes the perfect gift this season!

Wait, did you say fastest growing spirit in America?

Yes we did! It’s official, tequila is now the fastest growing spirit in the USA! This season, what better gift to give than the coolest spirit on the block? Furthermore, think about all your friends who are aficionados of bourbon. We bet they’re knocking themselves out to get something allocated this time of year. Instead of driving around to 6 different stores that may not have what you are looking for, help your friend and his or her collection of spirits with an ultra premium bottle of Señor Rio. Are they a fan of clear spirits? Senor Rio Blanco tequila in its purest form will satisfy that thirst! Or maybe they’re that bourbon or whiskey connoisseur, let’s see them say no to a bottle of our sophisticated Reposado or exquisite Anejo aged two full years in cognac barrels pairs nicely with a cigar by the fire.

Don’t forget the cocktails!

Aside from the gifts and presents, which we admit we love, what else do you think of this time of year? That’s right, the parties! Now, think about the typical drinks at a Christmas party. Of course eggnog, probably some gin and tonics, maybe that one guy who’s been at the office for 35 years is still having his brandy. Well, let’s liven things up a bit shall we?? Yes, tequila is famously associated with the margarita which is the number one cocktail in the USA. However, we have a great selection of cocktails for you to choose from on our website Personally, we’d like to recommend the Senor Rio Spritzer. It’s quick, it’s elegant, and it keeps you coming back for more! That being said, at the end of the day (or party, whichever comes first), the best way to enjoy your tequila is up to you!

Remember the reason for the season!

We’ve said it before, and we’ll say it again, after all, it is our motto: sharing tequila is sharing life! We hope as you give gifts, share tequila, and make new memories that you’re surrounded by the people you love and cherish. While you’re enjoying the festivities, remember to please be safe, be happy, and enjoy some of the best tequila in the world with your dear friends and family. So here’s to you, our awesome and loyal fans, we hope you have a Merry Christmas, a Happy Hannukah, and a great holiday season. Salud! 

*Thirsty for more info about Señor Rio and other tequila news? Sign up for our exclusive newsletter here, or visit us directly at

We are grateful for you!

Happy Thanksgiving Señor Rio family! We hope you all have an easy and relatively painless travel day, and if not, good luck with those last second plans! You know that we here at Señor Rio are kind of old school when it comes to the holidays. Absolutely we’re here for the fun, but we also like to remember the spirit of the holiday, and the important things that matter in our lives and yours. As we get together this holiday season and reconnect with old family and friends, we want to say we’re grateful for our friends and family, and that includes you! Sure we have fun making one of the worlds finest tequilas, but we wouldn’t be where we are today with you all, our loyal fan base that supports us with your good taste and kind words! So as we all gather together with our loved ones for some great food, fun, and a little tequila, here’s our thanks to you all for helping us along the way!

However you celebrate, celebrate in style!

One thing we like to remind our new friends as well as old, no matter what your opinion is when it comes to spirits, you’re not wrong! At the end of the day, the distilling and crafting of spirits boils down to (pardon the pun) chemistry! Everyone is going to have expressions of tequila they like more than others. Now, yours truly is going to be sipping that very fine 2 year anejo by the fire, and then following dinner who could say no to some of that delicious cafe elegancia! That being said, if you still prefer a blanco in a margarita or neat come this 4th Thursday of November, who are we to say no! Ultimately, it’s all about sipping what you like, how you like! That being said, you can always count on our founder Debbie to be enjoying her reposado neat with a slice of orange with a little cinnamon sprinkled on top!

Give thanks to what’s important

So we get it, somebody is going to say something that’s borderline inappropriate this Thanksgiving weekend. “Seriously, you voted for that guy??” and “oh dear when are you going to learn to settle down and find the one?” Let’s face it, it’s going to happen. Our humble advice to any and all is to actually savor these moments! Enjoy the quirks that make your family unique and funny. So while you may be tempted to hurl some of those mashed potatoes across the table, instead lift a glass to that sometimes annoying loved one and say “hey, here’s to you, Salud!” Remember, it wasn’t that long ago we were locked down, and nobody was sure when we were going to see each other! So let’s savor the fact we get to have these moments again! 

Here’s to the holiday, and many more!

We know you’ve heard this before, but we can’t help but say our signature phrase again “sharing tequila is sharing life!” While there may not have been a deliciously distilled spirit present at the first thanksgiving with the Pilgrims and Native Americans, we do like to think our special slogan reflects the meaning behind the holidays. Giving thanks to the life we’ve got, the people we’ve got, and the moments we get to share together. So to all of our friends and fans, old and new, here’s to you, and here’s to a great Thanksgiving weekend with you and your special ones, Salud! 

*Thirsty for more info about Señor Rio and other tequila news? Sign up for our exclusive newsletter here, or visit us directly at

Señor Rio Tequila racks up another Win!

We know you don’t need us to tell you what month it is. October is one of the great months of the year, and it’s easy to see why. Sports are in full swing, there’s college football, professional football, the MLB playoffs, and the NBA and NHL are starting their seasons! Even if you’re a horse racing fan, there’s fall races going on in Kentucky! Needless to say, if you’re interested in seeing the best competition, October is the month for you. Well, we’ve got another team that just racked up another big Win, your favorite tequila Señor Rio! That’s right, Señor Rio’s 3 expressions of tequila and our Cafe Elegancia all won gold and silver medals in the Beverage Testing Institutes 2022 competition! Without further ado, let’s dive in on how your favorite tequila and your favorite expression brought home these medals!

It’s one thing to win, it’s another to repeat! 

By now you’ve heard us humble brag on our Señor Rio products many times. After all, what kind of tequila company would we be if we didn’t remind our fans and first time triers about the awards we’ve won in the past. Well, like all the greats, it’s never enough just to win once, we want to keep it up! Tom Brady, Michael Jordan, Michael Phelps, these guys are never satisfied with just one win, they want to keep the ball rolling! We at Señor Rio are no different. Lets face it, the competition in the tequila industry is fierce right now. Every day there are newcomers to the field, the market is growing like crazy, and even celebrities are throwing their names and weight behind certain brands. So whenever you can run, and win, with the big dogs like these, it’s worth celebrating! So let’s take a look at our expressions and how each of them did.

In no particular order….

Oh what the heck, let’s just go down the line!

  1. Cafe Elegancia. Score: 88 points and the silver medal. This sweet, but not too sweet little thing received praise for its “sleek, complex, medium-length finish that exhibits nuances of sweet vanilla, caramelized agave syrup, coffee, honey, molasses, brown sugar, and vanilla.” Need we say more??
  2. Blanco. Score: 90 points and the gold medal. As we like to say, double distilled and tequila in its purest format, however here’s what the judges had to say “a warming, intriguing, long finish displaying nuances of balsamic glazed grilled peach, hazelnut paste, custard, and green pepper.”
  3. Reposado. Score: 89 points and the silver medal. Just one point away from the gold, here’s how the judges describe Debbie’s favorite expression. “A satiny, dryish medium-to-full body and a tingling, engaging, medium length finish that exhibits shades of vanilla, cinnamon, nutmeg, almond and pecan studded sugar cookie, cardamom, and shishito pepper.
  1. Añejo. Score: 91 points and the gold medal. The top selling expression, and when you hear what the judges have to say, you’ll know why. “…medium body and a tingling, refreshing, medium-length finish that shows notes of red apple, honey roasted pistachio, sautéed sweet pepper, and honey roasted sesame candy.”

Celebrate good times with a winner

We like to remind all of our loyal and new fans alike that when it comes to picking out one of our expressions of tequila, there’s no wrong answer, because every single one of them is a winner! Seriously, at the end of the day, it all depends on you and how you enjoy your tequila. So, now that you know your favorite tequila is in the business of repeating at competitions, it’s about time you go pick out another winner off of the shelf, after all, the holidays are right around the corner! Salud! 

*Thirsty for more info about Señor Rio and other tequila news? Sign up for our exclusive newsletter here, or visit us directly at

Celebrate Dieciséis de Septiembre in Style!

Woohoo! It’s that time of the year again tequila fans! Now, as fans of Señor Rio tequila, we know we don’t have to tell you all this. I mean, we pride ourselves on having some of the most well traveled and knowledgeable tequila fans in the world. However, this if for you newcomers who are just coming around, it’s Mexican Independence Day this Friday! Grab your finest garb, prepare yourselves for una fiesta grandisima, and get ready to shout el grito with El Presidente in style! So as you get prepping, we’ll share a few of the things we love about Dieciséis de Septiembre, also known as Mexican Independence Day!

A little history first…

So like we were just saying, this is for all you newcomers to Mexican history and tradition! If you’ve been following us for a while, you know by now that Cinco de Mayo is not Mexican independence day. We get it, it’s in May, it’s hot, and it reminds a lot of people of our 4th of July, and while that’s an important day in Mexican history (read more here), the 16th of September or Dieciséis de Septiembre celebrates Mexicos’ day of Independence. Much like the American Declaration of Independence was signed on July 4th, on the 16th of September in 1810, a Catholic priest known as Miguel Hidalgo y Costilla issued “El Grito de Independencia” or cry of independence. Not dissimilar from our famous Paul Revere screaming “the British are coming,” this served as a call for all citizens of Mexico to take up arms against the Spanish Empire. Now, every Dieciséis de Septiembre, the President of Mexico attends the crowd from the national palace in Mexico City, and leads the crowd in “el grito” where he and the crowd exchange “Viva Mexico!” broadcast all across Mexican national television.

Now onto the fun stuff!

Now that you’re all caught up as history buffs, on to the fun parts! If you’ve ever attended el grito in person or watched on TV, you know it’s like a mix of New Years Eve and 4th of July here in the USA. There are fireworks to be sure, but many come out dressed in their finest attire to attend the celebration of their national independence, in beautiful gowns for the ladies and often men in suits and tuxedos. Now, we’re not going to tell you how to dress, but we do have some elegant cocktail suggestions to pair with a lavish evening!

  1. Our Spritzer, just 1.5 oz of your favorite expression of Señor Rio and a splash of Fresca topped with blueberries in a champagne flute always goes with any formal event!
  2. The Margatini, 1.5 oz of once again your favorite expression, shaken over ice with a dash of lime juice and .25 oz of agave nectar, paired with an optional lime wedge!

Tune in, or show up!

Depending on where you live in the USA, there should be ample stations that will cover Dieciséis if you’d like to tune in and shout el grito with the President of Mexico. Telemundo, Univision, and Estrella TV just to name a few have a large viewership in North America. However, if you’re like us and really want to dive into the action, check out one of your local Mexican restaurants this Friday, we’re sure there will be more than ample festivities for everyone in attendance. So as always, enjoy yourselves, be safe, and celebrate Mexican Independence in style! Salud!

*Thirsty for more info about Señor Rio and other tequila news? Sign up for our exclusive newsletter here, or visit us directly at

What do Tequila and Real Estate have in common? Location, location, location!

So like any avid tequila drinker, we’re sure you know by now that tequila can only come from certain regions of Mexico, and that it is made from the blue weber agave. I mean, come on, those are the basics right? Now, if you can’t remember all the states where tequila is produced, that’s cool too, because the majority of all tequilas are made in the state of Jalisco. However, did you also know that certain regions within the state of Jalisco can also affect how a tequila tastes and finishes? It’s true! Just like a bourbon and whiskey fan will swear the limestone in KY affects the taste of the Bourbon vs a Whiskey, so too can the lowlands and the highlands of Jalisco also affect the way a tequila tastes and presents itself! So, without further ado, let’s get to the facts!

Highlands, or Lowlands?

The Mexican state of Jalisco is an interesting place to say the least. Yes, the actual town of Tequila is there, and yes that is also where the vast majority of the world’s tequilas are made, but there’s far more to it than that! The topography of Jalisco is quite diverse, and depending on where you’re growing your blue weber agaves, it can affect the taste of the tequila made from said plants. For example, the highlands of Jalisco as the name implies have a higher elevation, which in turn means the agaves from that portion of the state are going to be larger and sweeter, producing more sugar content and thus, a sweeter aftertaste. The lowlands however, where our favorite Señor Rio grows its blue agaves, has a soil that is more volcanic in nature. This in turn has given what many of our fans and first timers have identified as something of a spicy, peppery finish.

So is it just Jalisco, or can my tequila come from elsewhere?

We get this question all the time. While the vast majority of tequilas do in fact come from Jalisco, Mexican regulations state that 5 states are authorized to manufacture tequila. Aside from Jalisco, the others are Guanajuato, Michoacan, Nayarit, or Tamaulipas. Now, important to note, they still *must* be made with the blue agave to be tequilas, that fact will never change within these 5 states. Also important to note, just like the highlands and lowlands of Jalisco can affect the nature of the agaves and thus the flavor as well, these remaining states will also produce tequilas with distinctive qualities. For example, the tequila from Guanajuato has been considered by many to have an earthy, vegetal essence to it. Now, at Señor Rio we stay in our lane, and pretty much drink mostly our own tequila, I mean, come on can you blame us?? But, that being said, if you want to go ahead and branch out from time to time, don’t worry we won’t tell! 

Happy hunting!

So, now that you’re armed with additional knowledge of what makes certain tequilas unique, along with that ever present thirst, go get some! We encourage all our drinkers to try different types of tequila and compare them to Señor Rio. If anything, we think you’ll come back with not just a more sophisticated palate, but an even greater appreciation for how Señor Rio tastes neat, or in a cocktail! So happy hunting, and salud!

*Thirsty for more info about Señor Rio and other tequila news? Sign up for our exclusive newsletter here, or visit us directly at

Señor Rio Tequila is Giving Back!

So we’re not going to kid ourselves, we know when you buy a bottle of Señor Rio tequila, your primary reason is because you want to enjoy one of the finest ultra-premium tequilas on the market today. And you know what, it makes us happy! Did you know we also strive to give back to the community that supports us as much as we can as well? That’s right, every time you buy a bottle of Señor Rio tequila, you’re also supporting various charitable programs and endeavors across the greater Phoenix area and indeed the USA! So pour yourself a drink, and as you dive in, we’ll dive in to let you know how sipping on that deliciousness is also helping kids, families, and people in need all over! We believe in Family First!

We Care Crusade

So by now you’ve heard of our awesome founder and CEO, Debbie Medina Gach. In fact, if you’ve stopped in to grab a bottle of Señor Rio lately, it’s likely you’ve seen her and some of Total Wine & More displays they have up featuring her story! Well, what you may not know is that last year Debbie founded her first 501(c)3 charitable foundation known as We Care Crusade. Being the proud grandmother of six with two identical twin granddaughters born with a rare disorder Angelman syndrome, Debbie knew she wanted to help, and dedicates WCC to her granddaughters Katalina and Klaudia setting out to create a foundation which helps special needs children and their families with support.The foundation is designed specifically to offer assistance to these  families who love and care for these special children.

Past, Present, and Future!

While We Care Crusade is the latest in Debbie’s quest to help the less fortunate, it certainly isn’t the first! Prior to forming We Care Crusade, Debbie has partnered up with various charities in the Phoenix area. Just to name a few, Debbie has also run partnerships with St. Judes hospital and St. Mary’s food bank in order to help raise money for their charities. In fact, She recently was able to raise enough funds to donate over 45,000 meals to those who needed it! What’s equally impressive about this is that it was all generated with help from you, our loyal customers! By simply donating $1 per bottle of Señor Rio sold, Debbie and St. Mary’s was able to accomplish that amazing goal.

So what’s the plan going forward?

You keep doing your thing, and we’ll keep doing ours! That’s right, as long as you continue to be the loyal customer base we know and love and buy our award winning tequila, you’re helping us help others with the various charitable endeavors we’re focused on. So just think about that for a second, you get to drink tequila, children and families get the help they need, what truly is better than that? One bottle, one person, one family at a time. So, if you’re interested in helping We Care Crusade, feel free to jump over to the website and explore some more. And remember, all donations to a 501(c)3 are tax deductible! Salud! to all our loyal Señor Rio fans new and old, remember that when you support your favorite tequila, you’re supporting a great array of charitable causes. 

*Thirsty for more info about Señor Rio and other tequila news? Sign up for our exclusive newsletter here, or visit us directly at

National Tequila Day is back, and it’s better than ever!

That’s right, National Tequila Day is back for 2022, and we’ve got even more to celebrate! Now, you may or may not remember, but last year was the inaugural year of National Tequila Day here in the USA. Granted, everyone enjoys a nice cold margarita on Cinco de Mayo, but up until this time a year ago, our favorite spirit never had its own official day. What’s even better this year than last year you might ask? Well, as you probably noted in one of our latest installments, we let you all know how Tequila  passed whiskey in terms of total dollars spent right here in the USA. Not to keep on bragging but we would be remiss if we didn’t mention that on our very own national day! That being said however, there’s always a reason to celebrate national tequila day, and we’re going to list a few ways for you to celebrate, and chill, in style!

#1 reason to enjoy a tequila right now, it is HOT out

So as you probably know by now, while our delicious Señor Rio tequila is distilled and bottled in Jalisco Mexico, our principal offices are here in the USA, in Arizona, right outside Phoenix! Obviously, we know something about the heat out in the desert, but other places across the USA are absolutely scorching right now as well! Houston, TX is setting records that haven’t been broken since the time of President Grant, yes the one on the $50 bill! From Vegas to New Orleans, to Wichita to Albuquerque, the vast American west and plains has a brutal heat dome on top of us, and it doesn’t seem to want to leave! So, if there was ever a time where you needed motivation to break out the blender and make yourself a margarita to help cool off, here’s your opportunity!

Chill your drink, but not your Tequila!

So, a lot of people like to chill their bottle of tequila before they sip it, especially the blanco variety. While we totally understand wanting a cold drink in your hand, we also believe in experiencing the full flavor of our delicious spirit! Unfortunately, when a drink has been chilled to ice cold levels (remember, alcohol does not freeze at 32 F!), it dulls those hard working taste buds of yours, and thus eliminates a lot of the quality you would get when sipping a world class tequila! So, get creative, use our website for some delicious and amazing cocktail ideas. Remember, your tequila is already smooth yet vibrant, and  wants to be celebrated for its flavor, and not dulled to the point of tastelessness!

Cheers, you’re a part of *the* scene!

One thing we love to brag about here at Señor Rio is you. No, seriously! We love to boast that we have one of the most loyal fan bases out there in the tequila world! I mean let’s face it, you’re awesome, we’re awesome, what’s not to love? But in all sincerity, if you’re a Señor Rio fan, chances are you’ve known about our quality and delicious flavor profiles for some time now. So while everyone is jumping on the tequila bandwagon, you’ve been a tequila aficionado for quite some time, and you know the goods when you see it, and taste it! So, as we have said and will continue to say to all our fans, OG’s or new, enjoy your tequila day, and Salud!

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